Publicity, and increased business are the end results of a PR campaign. The true power of PR is the third-party endorsement of the media, which carries more weight than a paid advertisement, and can place a product as ‘the hot new thing’, a person as a ‘personality’, and a business as the business to beat. Feature stories in magazines, newspapers, and on TV are the result of PR; are you ready for your close-up?
In truth, marketing is a part of every aspect of a business or event: all employees, mentions, business cards, associates reflect on the public image of a company. Understanding and coordinating materials to strengthen and control your image in advertising as well as day-to-day representation is key to sending a consistent message to your potential and established clients: we know what we are doing.
A consistent image can be difficult to maintain, especially
if the corporate identity has not been decided on. From
business cards to fonts in contracts, having an image creates
instant recognition for clients- and sends a message to
potential clients and guests that you mean business, and
have the know-how to deliver.