About Sarah E. Kidder

Having successfully worked as a professional event coordinator for years, Sarah E. Kidder designed a new business that incorporated the areas in which she has both expertise and keen interest: events, marketing, business development and etiquette.

In her first business, Sunshine and Flowers, in which she began as a helper, moved up to manager, and became the owner in 2000, Sarah led and assisted in the planning and was lead décor designer for special events in venues around the Bay Area.  Sarah worked on events of varying sizes, formalities, and goals over the past fifteen years with Sunshine and Flowers.  A family business since 1978, the flower shop experience allowed her the opportunity to learn and understand the ups, downs, challenges and excitement of entrepreneurship. In addition to the extensive work in the floral and event industries, Sarah spent over a decade working closely with a public relations company. These experiences rounded out her skills in designing, organizing, implementing and marketing events and businesses alike.

As a graduate of U.C. Berkeley, the importance and influence of etiquette that had been a consistent part of her social and professional life became highlighted in her studies, and grew into the development of etiquette training seminars.  The four areas of business SKD focuses on work to support each other, and etiquette works as a subtle and imperative force behind the success of each. 

With each client, Sarah and her SKD team welcome the process of the job, staying on top of all aspects of projects whether the focus is on an event, training, business development or marketing. Sarah enjoys every aspect of service that SKD provides, and strives to have the joy in her work be reflected in the success of each campaign, event, seminar and meeting.